Lance Cassidy


CEO, DX Design Lab

Lance Cassidy is passionate about defining next-generation products and user experiences. He works best with ambitious T-shaped people who have a healthy disregard for the impossible and a knack for choosing interesting problems. He serves as the founder and CEO of DX Design Lab, a design consultancy that defines next-generation products and user experiences. Lance is a former aerospace engineer turned product and user experience designer. He worked at NASA Langley, Lenovo, and Net32. He is passionate about wellness, education, and humanizing emerging tech.


  • Design
  • Project Management
  • Drones
  • UX/UI Design
  • Design Thinking
  • Rapid Prototyping